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Why should you hire a photographer for your listing?
Anyone can grab a camera and shoot a space, but can you SELL IT with those images? Adding a quality photograph to a listing can translate to a big price bump and more traffic. A recent article in the Wall Street Journal highlights a few key statistics that all realtors should be aware of and why photos are important for every sale. Check it out!
- 20.6% Rise in the time it takes to sell the property when a listing contains at least one photo.
- 3.5% Increase in sale price when an online listing contains one or more photos.
- 3.9% Increase in sale price when a listing with only one photo shows an interior view.
- 1.9% Increase in sale price when a listing with only one photo shows an exterior view
- $150 to $200 Estimated increase to the sale price per additional photo.
On your next listing I challenge you to use a professional photographer, such as myself. I think you will like the results.
Source: ‘On the Relationship Between Property Price, Time-on-Market, and Photo Depictions in a Multiple Listing Service,’ 2011, co-authored by Ken H. Johnson, an associate professor of finance at Florida International University’s Hollo School of Real Estate
Hello and welcome to the much anticipated launch of TCPeterson Photography and the first of many blog posts!
While you can tell that I have a passion for photography and am an avid outdoorsman, I felt it would be appropriate to tell you a little bit more about myself and how I ended up pursuing a life-long career dream in the field of photography.
For those of you that do not know me, I am a Montana native, but grew up mostly in Spokane, WA. After high school, I ventured up north to Bellingham, WA where my photography passion began. I use to live right in Bellingham bay and had a house that overlooked the water and Lummi Island. I spent a great deal of time with my first 2MP Fuji point and shoot on the roof of my house capturing sunsets over the bay. My obsession began here and has further developed over the years (as well as many camera upgrades).
In my early twenties, I was a bit of a vagabond moving from city to city while finishing my college education. I have spent substantial time here in Seattle as well as Portland, OR and Honolulu, HI. During this time I have captured great moments in some pretty unique places.
While skylines are a favorite shot of mine, nothing beats my discovery of shooting from the top of unfinished high rises while I was living in Portland. It is an exhilarating moment when you begin to climb those towers late at night and capture images of unseen angles and views.
In 2006 I moved to Hawaii and spent my time working in Waikiki. Every chance I had I would jump on my scooter and hike the Ko’olau range and other points around the island. I spent weekends exploring all the islands and shooting everything and anything I found beautiful. After Hawaii, I eventually made my way home to Seattle where I have been ever since.
You may be wondering where my interest in architecture and real estate comes into play and surprisingly it dates back to my childhood where my dad was an architectural and interior designer. I credit him for my artistic vision as well as my attention to detail. It must be in the genes. I have an eye for what is unique and important and I try to capture that vision in every photo I take. Whether it is a color, an object, an emotion or a story, my photos are all taken with a purpose.
If you have a moment I encourage you to flip through my images on my site. Send me an email if you have any comments or are interested in a quote for a specific project. I look forward to this new beginning and to building my career in photography with all of you!